In the brave new world of streaming music you and I no longer purchase music. Instead, what we do is we sign up for a subscription to a music streaming service. There are a number of them with names that we all recognize now: Pandora, Beats, Spotify, etc. For a fee these services will allow us to tell them what kind of music we like (Rock, Country, Soul, etc.) and they'll pick out music that matches our tastes and create a never ending sound track for us to listen to. Clearly this has altered the product development definition for music products.I strongly suggest you to visit spotify followers to learn more about this.

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This new form of music consumption has been growing like a weed. The RIAA reports that streaming services like Spotify grew 28% in the first-half of 2014 alone and now account for 27% of industry revenue. However, because it is brand new, this means that all of the rules have not yet been determined and that's why Taylor Swift is in a fight with Spotify.So what happened here? Simply put Taylor Swift had a new album come out, 1989, and she and her record company wanted to maximize sales. Her record company talked with Spotify and asked them to limit which of their customers could listen to her new music. First they wanted only paying customers of Spotify (the ones who pay to not hear any ads) to be able to listen to her music. Next, they only wanted customers in Europe where Taylor Swift is trying to build a fan base to be able to hear her new music. Spotify said no and so she pulled her music off of their service.

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